Advantage Abu Dhabi – The Emirate’s emergence as a global hub
Advantage Abu Dhabi – The Emirate’s emergence as a global hub
In Abu Dhabi you’ll find a destination of distinct diversity – of terrain, peoples, traditions and ambitions. The emirate’s rich heritage is governed by a deep-rooted respect which characterises its past, informs the present and will influence its future.
Nature has been bountiful to Abu Dhabi, bequeathing it 700 kilometres of beautiful coastline and a plethora of natural islands surrounded by warm, clean waters inhabited by a magnificent array of fish and marine life. This is the territory of the stately dugong, of graceful dolphins and fascinating Hawksbill turtles.
This is also a land of awe inspiring desert, of cooling oases and dramatic rocky mountain heights. The landscape’s legacy is a cultural kaleidoscope forged from the needs of harder times when the sea and date palm oases provided much needed sustenance. This nurtured a steadfast respect for our heritage, traditions, surroundings and for bestowing hospitality to travellers.
Having recently undergone a significant enhancement in its tourism infrastructure, Abu Dhabi is better placed than ever to meet the highest expectations of the world’s business visitor.
Blessed with UNESCO inscribed World Heritage sites, the Oasis city of Al Ain is the emirate’s heritage heartland, representing 5,000 years of civilisation. Ancient traditions, crafts and pastimes are preserved reflecting an evolution of Emirati culture which holds true today.
The emirate’s commitment to culture is epitomised in the planned Saadiyat Island Cultural District. This will be home to the world’s largest single concentration of premier cultural assets – the opening of Louvre Abu Dhabi later this year will add a new cultural dimension for business visitors, and with the Zayed National Museum opening in 2016 and Guggenheim Abu Dhabi expected in 2017, this proposition will be further strengthened and provide an unrivalled visitor experience.
Yas Island – the emirate’s entertainment destination – is home to an array of fabulous visitor experiences such as Ferrari World Abu Dhabi, Yas WaterWorld, world-class facilities of Yas Marina, Seven hotels, a Championship ready links golf course, and the emirate’s largest mega-mall.
Experiences and attractions such as the magnificent Sheikh Zayed Grand Mosque and the Abu Dhabi Falcon Hospital, traditional souks, architectural landmarks and iconic hotels provide something for everyone, with any interest.
Sustainable development of the tourism sector is a priority, identified as an engine of Abu Dhabi’s future economic growth in the Abu Dhabi Economic Vision 2030, a comprehensive plan for the diversification of the emirate’s economy, and Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) is responsible for delivering this function.
Abu Dhabi is the capital city and political centre of the UAE. It is a growing regional business hub, and has an ambitious blueprint for developing its business events industry. Already ranking among the top 100 busiest global meetings destinations in the International Congress and Convention Association’s (ICCA) global cities league, efforts to catapult into the top 50 within five years are constantly being stepped up a gear. The 23 association meetings held in the emirate in 2013 have elevated it into 22nd place in Asia Pacific & Middle East rankings, and the capital anticipates further progress in the 2014 table.
Business Tourism has been identified as a key economic diversification driver in Abu Dhabi. Studies commissioned by TCA Abu Dhabi and Abu Dhabi National Exhibition Centre (ADNEC) suggest the economic impact from business events in Abu Dhabi will increase by approximately 7% per annum on average up until 2020 based on historic performance. The direct economic impact of business events sector is expected to reach Dhs5.1bn ($1.4bn) by 2020.
Abu Dhabi Convention Bureau, a division of TCA Abu Dhabi drives and supports the development and promotion of business events throughout the emirate efficiently, effectively, and transparently, and in partnership with all its stakeholders, aligned with the Abu Dhabi Government’s 2030 Economic Vision to deliver social and global empowerment and strategic and economic impact.
Abu Dhabi Convention Bureau assists with any planners’ needs under a ‘One Destination’ collaborative stakeholder approach and acts as a one-stop shop, offering free advice, help with planning, and local knowledge, as well as ensuring congress and convention delegates are well versed with the range of experiences available to them pre-, during or post- visit.
Key assistance provided by the ground-breaking Advantage Abu Dhabi scheme aimed at catalysing and seeding innovative and viable business events is expected to keep visitors coming in their droves.
The initiative, aimed at the corporate meetings and incentive travel segments offers 13 structured packages designed to enhance the emirate’s appeal amongst sector-specific bookers and support for these initiatives can range from start-up financial grants, governmental endorsement and leadership patronage; to cost rebates and marketing to bolster the entire proposition.
To qualify for this, the corporate meeting must meet the following criteria:- the meeting must include a minimum of 50 paid room nights, must be from a single corporation or organisation and must occur in 2015 or 2016. In return we offer a basket of offerings which increases the more room nights booked and includes free one day meeting packages, complimentary room nights, city tours and hosted dinners.
Applicants can also benefit from an ‘Abu Dhabi Welcome Pack’ for all delegates including city map, visitors’ guides and souvenir gift and pre-event marketing support (images, text, collateral) while also being able to use Abu Dhabi Convention Bureau logo on all event marketing as ‘Official Destination’ or ‘Official Destination Partner’, as well as within all printed materials (brochures, flyers, banners, programme booklet, etc) and on all electronic collateral (website with hyperlink; email, etc)
Abu Dhabi Convention Bureau champions the emirate as a dynamic global business events leader, working in partnership with stakeholders to drive forward and support the development and promotion of business tourism in Abu Dhabi.
International conference and exhibition organisers, together with business event organisers with a viable proposal can also apply to the initiative for start-up financial grants, governmental endorsement, leadership patronage, cost rebates and marketing support among others.
Key decision-making factors are accessibility, safety, affordability, support, local strong association members and an interesting destination – and we believe Abu Dhabi qualifies on all points!
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