Preparing to export to the UAE
Taking a strategic approach
British companies are advised to undertake as much market research and planning as possible. Doing business with the UAE can be challenging, but taking a strategic approach is the key to making the process manageable. The first step is to spend some time thinking about your company's UAE objectives.
The ten questions listed below should help you to focus your thoughts. Your answers to them will highlight areas for further research and also suggest a way forward that is right for your company. You may then want to use this as a basis for developing a formal UAE strategy, although this may not be necessary or appropriate for all companies:
It’s unlikely that you will have the answers to all these questions at the outset and these “knowledge gaps” should form the basis for further research and investigation.
Consultation and bespoke research
You will be able to find out some free information from carrying out desk research. As a minimum, you are advised to contact the UK Trade & Investment (UKTI) team at the British Consulate in Dubai prior to your visit to discuss your objectives and what help you may need. They can provide a range of services to UK-based companies, including the provision of market information, validated lists of agents/potential partners, key market players or potential customers, establishing the interest of such contacts in working with the company, and arranging appointments. In addition, they can also organise events for you to meet contacts or promote a company and its products/services.
Help available for you
You can commission a UKTI Overseas Market Introduction Service (OMIS) to help you enter or expand your business in the UAE. Under this service, the Consulate’s Trade and Investment Advisers, who have wide local experience and knowledge of the UAE market, can identify business partners and provide the support and advice most relevant to your company's specific needs in the UAE.
Other UKTI services
UKTI assists new and experienced exporters with information, help and advice on entering overseas markets such as the UAE. These services include:
To find out more about commissioning any of these services, contact your local UKTI office. See: www.gov.uk/government/organisations/uk-trade-investment
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